Can I productize before I have a niche, or is that backwards?

Question

I keep circling productizing my frameworks because I want time back, but my membership audience is broad and I know it. I tried turning one workshop into a paid self-paced offer—sold a handful to current members, then nothing. Has anyone productized first and let the niche come after, or am I about to burn another quarter?

Noor Al Suwaidi · Accepted Answer

Ikenna's right that you can start before niching, but wrong that broad works. I did exactly what he's describing and conversion stayed flat. What changed it was anchoring the product to one painful transition my clients all hit. The product itself forced the niche.

Darcy Yarrow · Answer

You already have the strongest signal: current members paid. The product doesn't need a niche first—it needs one promise. Pick the single result your best members keep saying they got, and make that the entire product. The niche can be named after.

Nyokabi Mwangi · Answer

You're making this harder than it is. Productizing just means recording your existing membership content and charging a one-time fee. Your broad audience is the market—stop waiting for a niche.

Zanele Maseko · Answer

Which piece currently sells without you in the room?

Ikenna Olatunji · Answer

Broad IP can't be productized. Kill the membership first or you'll cannibalize it.

Rafael Silva · Answer

I ran both. Members got early access, not a reason to cancel.

Can I productize before I have a niche, or is that backwards?

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