A session for anyone whose first sale felt great and whose second sale to that same person never happened. I run a small sponsorship and ads side of my design work, so I'm not going to pretend I ha…
We just closed three clients on a productised retainer and I'm doing the onboarding calls myself. I keep over-delivering in week one because I'm nervous they'll churn, then the monthly value looks …
I run a paid newsletter for legal professionals here in São Paulo. Two weeks ago I raised the monthly price from R$29 to R$59 and did not announce it, just changed the checkout page. I wanted to se…
I'm sharing because the gap between doing the work and proving it is the thing that keeps tripping me up. As the newsletter product grows, I want to document the decisions and dead ends so I don't …
Most coaches at the Growing Team stage hire someone to take the thing they hate off their plate, and then wonder why quality drops. Bring me the role you are handing over, the one task you cannot s…
I run a data consultancy in Accra. Sponsorship is the cheap one I can quote and deliver fast; ads are where the margins are but a 3-month retainer could fall through. My onboarding is already the b…
Most of my onboarding time goes into one 30-minute walkthrough call per new member, and I wanted to see if a recorded version could carry it. Recorded a single 6-minute Loom screen capture covering…
I've been a photographer for years and most of my income still comes in one-off projects. I want to build something that pays every month, but I keep starting things and not finishing them. I'm sha…
I run a self-paced language course from Edinburgh. I've got a handful of paying students and churn I can't predict, so cash flow swings month to month. I'll walk through the exact renewal emails an…
I'm asking because I run a small membership for trainers and I've got no case studies to show buyers. I did a test with my own training materials and now I'm wondering if that's even proof enough. …
Handed my 6-week course to my assistant with a written handoff at each module. I wanted to see if better transitions lifted completion. Three weeks in, completion is at 38%, down from 44% when I wa…
I keep telling people I have a churn problem and then I quote a number I do not actually trust. I am starting this because I want to see whether the leak is at onboarding, at the first month, or at…