Testing whether free samples convert or just entertain
I run a small online music theory membership for church keyboardists. I get decent engagement on free YouTube clips but almost nobody moves to the paid tier.…
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I run a small online music theory membership for church keyboardists. I get decent engagement on free YouTube clips but almost nobody moves to the paid tier.…
I'm writing this down because I keep telling clients to systematize and then I go do everything myself at 11pm. If it's public I can't quietly abandon it. Also…
I run a paid newsletter for legal professionals here in São Paulo. Two weeks ago I raised the monthly price from R$29 to R$59 and did not announce it, just…
I'm sharing because the gap between doing the work and proving it is the thing that keeps tripping me up. As the newsletter product grows, I want to document…
Most of my onboarding time goes into one 30-minute walkthrough call per new member, and I wanted to see if a recorded version could carry it. Recorded a single…
I've been a photographer for years and most of my income still comes in one-off projects. I want to build something that pays every month, but I keep starting…
I'm asking because I run a small membership for trainers and I've got no case studies to show buyers. I did a test with my own training materials and now I'm…
Handed my 6-week course to my assistant with a written handoff at each module. I wanted to see if better transitions lifted completion. Three weeks in,…
I keep telling people I have a churn problem and then I quote a number I do not actually trust. I am starting this because I want to see whether the leak is at…
I made a tiny membership tier for past clients — $25/month for a monthly ops review call and Slack access. Signed up 3 people in the first week, then nothing…
I have been saying for a year that the show needs to find people who have never heard of it, and I have not done anything about it. So I am writing the whole…
I have four retainer clients and about nine tools doing overlapping jobs. For the next two weeks I am killing everything except contracts, invoicing and a…