Testing a second offer to smooth out lead flow
Inconsistent leads are killing my margins, and I think the answer is a second offer that appeals to a different buyer. I'm going to test it in public so I…
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Inconsistent leads are killing my margins, and I think the answer is a second offer that appeals to a different buyer. I'm going to test it in public so I…
I split my new subscribers into two groups. One got my usual welcome email, the other got a version with a hard ask in the subject line. I wanted to know if a…
I've been running my productised training service at near capacity and losing clients anyway — month three is where they quietly disappear. I want a place to…
I’d been stuck on whether to charge €300 or €600 for my new small-group program. So I wrote a simple landing page and sent it to my list: half saw €300, half…
I run a group programme for trainers here in Belo Horizonte and the one thing I can never plan around is cash flow. It swings hard month to month, and I've…
I've been circling the same wall for months: I know my coaching works, but I have nothing a buyer can hold. Before I redesign anything, I want to know which…
I run a solo coaching business built almost entirely on my own hours, and I'm at the point where growth just means less sleep. This journal is me testing ways…
I counted every tool I actually opened last month and it was 11. I'm cutting to 5 for two weeks and tracking whether admin time drops or I just rebuild the…
I am keeping this journal public because cash flow is my real constraint and I want a record of what actually moved the needle rather than what felt busy. Most…
I run a paid WhatsApp community for small traders here in Kisumu, 34 paying members at KES 1,000 a month. My own posts about consistency and showing up get the…
I promised my group programme students I'd build the next thing in the open, and honestly I need the accountability. My leads are inconsistent and I'm maxed on…
Ran the June cohort with one change: no video lessons, just a 3-minute voice note in the group at 6am and a single question to answer by 8pm. Completion went…