Niamh Kelly

Personal-brands · Cork, Ireland

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Speaker & Author · paid newsletter

personal-brandsBusiness stage: Growing Team

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About Niamh

Speaker & Author · paid newsletter

Cork, Ireland

personal-brands

Joined Oct 2026

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Niamh KellySpeaker & Author · paid newsletter · Ireland

15h ago

ExperimentProof & Progress

Split-tested my onboarding sequence against completion

I split my new subscribers into two groups. One got my usual welcome email, the other got a version with a hard ask in the subject line. I wanted to know if a concrete promise lifts completion, or …

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Niamh KellySpeaker & Author · paid newsletter · Ireland

2d ago

ExperimentProof & Progress

Testing who actually opens the paid newsletter

Before I change anything about the format, I want to know if the drop-off is at the open or at the read. I'm splitting next month's four sends: two with the usual subject line style I write myself,…

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