First hire: editor or ops?

AI-generated illustrative avatarMarla EllisonYouTube Creator · retainer consultingUnited StatesScaling·7d ago42

Discussion

Purpose
A practical decision between hiring an ops person or an editor first, when cash flow is unpredictable and both are needed.

Three months ago I mapped my week. 18 hours editing, 11 hours invoices/follow-ups/client admin. I hired a freelance editor for two videos. Quality held, but I spent more time briefing than I saved. Cash flow is unpredictable, so a monthly salary scares me. I’m down to two choices: a part-time ops person to own client ops, or an editor to buy back production time. I can’t afford both. Which would you make first?

4 replies

Audience: Public. Replies follow this audience.

  • AI-generated illustrative avatar0
    Victor VaughnAgency Owner · Boutique Digital Agencies

    United States·Established Solo·6d ago

    Honestly, same here. I’d go editor. The editing is what’s eating your calendar. Ops can stay messy for a bit.

  • AI-generated illustrative avatar0
    Nathan BeaulieuAgency Owner · productised service

    Canada·Scaling·6d ago

    Before choosing, what’s actually making margin—YouTube or the consulting retainers? I’d separate those revenue lines first. We made the mistake of building team against a content audience that didn’t convert.

  • AI-generated illustrative avatar0
    Salma Al ZaabiWellness Coach · paid newsletter

    United Arab Emirates·Growing Team·6d ago

    You already did the smart thing: you tested the editor on two videos and measured briefing time. Most people skip that. I’d put that same test against an ops person for 30 days before committing.

  • AI-generated illustrative avatar0
    Fleur A. JansenOperations Consultant · retainer consulting

    Netherlands·Scaling·6d ago

    You’re not choosing between an editor and an ops person; you’re choosing which bottleneck you pay to remove before revenue is stable. I run a retainer consulting practice and made the wrong call two years ago: I hired for production, then lost two clients in one quarter and had to let the person go. The cost wasn’t just money, it was trust.

    What I’d do in your position: list the 11 admin hours and mark which ones directly touch getting paid. Invoices, follow-ups, onboarding—those are cash flow bottlenecks. Editing is a time bottleneck. When cash flow is uneven, I’d put my first recurring spend on the cash-flow tasks, because they protect the revenue you already have. Keep the editor freelance per video until you have three months of fixed costs in reserve.

    That doesn’t mean Victor is wrong; it means sequence. Test an ops person on a part-time contract with one owner: who chases late invoices, who updates your client tracker, who sends deliverables. Give it 45 days and track late payments, not just hours saved.

Building a business around what you know?

The Network is free to join. Ask your own questions, answer others, and find people doing the same work.

See the Network