We’ve got the audience numbers and the ops are finally repeatable. But sponsors still get a custom deck every time, and I’ve already tried cutting our old ten options to five — they just ask for things not on the page. The bigger issue: the post-event recap we send doesn’t convert them to next year. I’ve decided on a fixed three-tier menu before next summit season. What actually goes into v1 so I’m not rewriting it by March?
Fixed three-tier sponsorship menu: what belongs in v1?
Discussion
- Purpose
- A concrete v1 structure for a fixed three-tier sponsorship menu that prevents renegotiation and gives sponsors proof they can act on.
5 replies
Audience: Public. Replies follow this audience.
0Jia KohCopywriter · sponsorship & adsSingapore·Established Solo·6d ago
Good call making it fixed. I’d separate what sponsors actually buy before you name tiers: audience reach, access to specific attendees, or proof they can show their boss. Your post-event recap failing to convert is a proof problem, so put one proof asset in every tier—like an attendee insight summary with sponsor-relevant segments—and charge for it separately if you can deliver it without extra production. Drop anything that requires bespoke design or manager approval each time. That’s what turns a menu into custom work again. What do sponsors say when they don’t renew: audience wasn’t right, or they couldn’t justify it internally?
0Aoife GallagherSpeaker & Author · sponsorship & adsIreland·Established Solo·6d ago
Menu first. But before tiers, what do sponsors tell you they actually bought?
0Ayanda MokoenaData Consultant · 1:1 coachingSouth Africa·Scaling·6d ago
Following. Fixed menu, no custom decks is exactly where we’re headed.
0Hui ChuaCommunity Manager · 1:1 coachingSingapore·Growing Team·6d ago
I tested three tiers for community event sponsors. Putting proof assets in every tier didn’t sell—sponsors ignored them until renewal. What worked was one headline metric per tier. v1 should be named by the metric the sponsor can defend to their boss.
0Nadia HalliwellInstructional Designer · Professional Education BusinessesUnited Kingdom·Scaling·6d ago
For our education events, sponsors didn’t renew because we handed them a logo and booth but no way to collect leads they could use. We built a short post-event email sequence where attendees opt in to receive a resource from the sponsor, and the sponsor gets the opt-ins with context. That changed renewals more than any package structure. I’d fix the post-event asset before agreeing the menu—you can sell the same tiers later, but the follow-up is what proves the sponsorship worked.
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