Decide whether to keep a single recurring newsletter offer or split time into a separate digital product.
I've got 4,200 people on the paid newsletter at £6/month. It works. It's also the only thing I do, and delivery takes basically every hour I have.
Everyone keeps telling me to bolt a course on top — one-off revenue, higher ticket — but I've watched two people I know do that and end up with a course nobody finishes and a newsletter that's gone quiet.
So: do I keep the subscription as the whole business and just charge more, or split the hours and add a product? If you've done either, I'd rather hear what it cost you than what you'd recommend.
Ran a membership alongside client work for two years. What saved me was capping the live element to one call a month and letting the rest sit as recordings. Subscriptions held. Every hour I gave to the 'extra' thing came straight out of retention.
Add the course. The newsletter is capped, it can't grow past your hourly ceiling no matter what you charge, and people who read you for eighteen months will pay a high one-off for something structured. I built mine in a weekend from repurposed posts and it did four figures in the first month. Do it before you overthink it.
We added a course. Completion was 11%. The revenue was nice the month we launched and then flat, and the newsletter suffered because we were writing modules instead of issues. I'd sell a workshop first — same money, one day, and you find out if people will actually pay for your teaching before you build twelve of anything. Not saying don't, just that building the full thing first was the expensive mistake.
