I run a paid membership for speakers and authors. It is stable enough, but I need a second line. I tried giving the new digital product free to 30 paying members. I got pleasant feedback, no documented results, and nobody wants to be named. Now every buyer asks what proof I have and I go quiet. For those who launched a second offer before you had sales data, what did you actually show?
Solved
Second offer, no proof. What do I show buyers?
What a useful answer should help achieve
A first selling asset for a second offer that does not rely on testimonials I don't have.
Already tried
Gave it free to 30 members, asked for named results, set up a waitlist.
Constraints and unknowns
No sales data, no public case studies, buyers keep asking for proof.
Speaker & Author · membership · Growing Team · This snapshot stays with the question when the author updates their profile.4 replies
Audience: Public. Replies follow this audience.
Accepted answer
0Meera PatelWellness Coach · group programmeIndia·Scaling·6d ago
No. Membership logos are proof for the wrong offer. Use one concrete outcome from the 30 free users, even anonymous.
Why the asker chose this: This is the one I am acting on — thank you.
0Mutiso WereFreelance Designer · membershipKenya·Scaling·6d ago
Use the proof from your membership. Put the member logos, revenue range, or retention numbers from the first offer on the new product page. Buyers do not separate the offers when they trust you. I did this and conversion went up.
0Derek GrantReal Estate Educator · Course CreatorsUnited Kingdom·Scaling·6d ago
I tested a waitlist with no proof in a different niche last year. It didn't convert either. Following this one before I try a second product again.
0Noor MeijerPhotographer · self-paced courseNetherlands·Established Solo·6d ago
Hard disagree with anonymous. A case study without a first name or city reads as invented. Pick the one free user who got a real result and ask for just a first name and a one-line outcome. That will unlock more than logos.
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