Video delivery is repeatable but the email list won’t convert

Question

I’m a bit embarrassed to ask because the uploads are consistent and the email list is small but real. I’ve batched videos, made sponsor templates, sent a weekly email. Still the content doesn’t convert to repeat sponsor inquiries or signups. I’m solo in Kumasi, so every extra ops hour is one less filming hour. What would you change first?

Róisín O’Brien · Accepted Answer

You don’t have a delivery problem, you have an offer problem. Your email doesn’t tell a viewer why they should sign up or a sponsor why rebook. Fix that sentence before touching ops. Batch all you like; if the reason is foggy, conversion won’t move.

Darcy Blackwood · Answer

I tried batching and it didn’t stick either. Following.

Yong Chua · Answer

Can I ask what you charge per sponsored video? I see creators stuck because they underprice. Raise your rates. A higher price makes the sponsor take your email and delivery schedule seriously, and gives you margin to outsource editing later. We raised our rate and conversion improved because buyers who negotiate on price are the ones who churn. The market respects a price.

Daan Meijer · Answer

Just batch everything and send one email a week. It fixed my course sales.

Video delivery is repeatable but the email list won’t convert

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