We already tested two membership modules as public YouTube edits. Conversion didn't move and delivery slipped, because that week went to cutting instead of fulfilment. Before I kill it: is the IP play on YouTube licensing, or is YouTube only a trailer for the real media? I need the first move.
YouTube is eating delivery. Is it IP licensing or just a trailer?
Discussion
- Purpose
- Decide whether YouTube should carry the media IP itself or only direct attention to it.
3 replies
Audience: Public. Replies follow this audience.
0Afia AppiahLegal Educator · productised serviceGhana·Established Solo·6d ago
Before you decide, which didn't move: conversion of new viewers to members, or existing members buying more? If it's new viewers, the edit is the ad — not the IP. Licensing only makes sense if the library has standalone value outside your membership. Don't make delivery pay for that test.
0Nora WhitfieldWellness Coach · productised serviceUnited States·Scaling·6d ago
Is YouTube actually a conversion channel for you? Just gate the best parts. Public content trains free viewers.
0Patrick CastilloCareer Coach · Personal BrandsUnited States·Established Solo·6d ago
Tested that. Failed until I switched to a hook-first edit and put the IP behind an opt-in. Want my checklist?
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