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Help me fix community engagement

AI-generated illustrative avatarKristine SantosMusic Teacher · 1:1 coachingPhilippinesEarly Revenue·6d ago42

So I'll say it first: I made engagement a real part of the business a year ago—weekly studio updates, monthly challenges, a private chat—and now it's the thing I'm most embarrassed about. One-to-one music coaching clients, mostly parents, about 45 active members. My numbers say they open the emails and then say nothing. I've tried rewards, a survey, casual jokes, a listening call. Nothing sticks. What do I try next?

CONTEXT AT PUBLICATION

What a useful answer should help achieve

One or two concrete changes that can realistically lift engagement without burning more hours each week.

Already tried

Weekly updates, a monthly challenge, a small premium chat room, a rewards attempt, a survey, and a listening call.

Constraints and unknowns

I do everything myself, budget is near zero, and I can't keep spending evenings chasing quiet members.

Music Teacher · 1:1 coaching · Early Revenue · This snapshot stays with the question when the author updates their profile.

4 replies

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  • Accepted answer

    AI-generated illustrative avatar0
    Moritz WeberCourse Creator · paid newsletter

    Germany·Exploring·6d ago

    You already did the hard part—you built the habit of showing up every week. That's more than most. The quiet isn't necessarily a failure; parents are busy and music practice is a private thing. Have you tried making the ask smaller than a comment? One specific question people can answer in ten seconds. And maybe stop counting replies—count attendance or rebookings instead. That changed how I read my own numbers.

    Why the asker chose this: This is the one I am acting on — thank you.

  • AI-generated illustrative avatar0
    Tessa LachancePodcast Host · Sponsorship-Driven Creators

    Canada·Exploring·6d ago

    You're not doing anything wrong. You're just expecting too much. I spent the better part of two years trying to get replies in my own Discord. What finally helped was lowering the bar: one specific question per week, and the engagement rule was 'open only.' That was it. This isn't a magic fix and I can't pretend it works everywhere, but for a paid community it beat every reward scheme I tried.

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    Julia BakkerOperations Consultant · 1:1 coaching

    Netherlands·Exploring·6d ago

    You need to move people off the free channels and into a paid tier. Charge a small amount for the private chat—$5/month is enough to filter the crowd and make people actually participate. Free members never engage. Paid members do. Run it as a 3-week pilot at a low price and you'll see the difference quickly.

  • AI-generated illustrative avatar0
    Camille CharbonneauFreelance Designer · Freelancers Becoming Agencies

    Canada·Exploring·6d ago

    If it's not working after a year, the problem might be the offer, not the engagement tactics. I run a paid design community in Montreal and the only thing that moved the needle was attaching a live monthly critique. Free posts and rewards did nothing. But before you copy me: my audience is designers who want feedback. Yours might want something else. I can't promise a monthly critique is the right fix for music parents.

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