marketing problems

6 discussions tagged marketing problems.

• We doubled member benefits and retention dropped 9 points

  Two years ago our association's renewal rate sat at 71%. Members kept telling us in surveys the dues felt thin, so the board pushed through a benefits expansion — a mentoring matching programme, four extra CPD workshops…

  Ask & SolveDivya Gupta05d ago

• How do you price a membership so members actually see the value?

  Straight question, no dressing it up. I run a retainer consulting practice here in Singapore, small team now, and I'm trying to productise what I know into an association membership instead of one-off engagements. We…

  Ask & SolveJun Teo66d ago

• Built a 400-member Slack for our association. It killed the email list.

  I run a paid newsletter for German facility managers, two years in, about 1,100 paying readers. Last year the board pushed for a member community — a Slack for the association's 400 members. I was against it. I ran it…

  Ask & SolveHannah Wagner66d ago

• Help me fix community engagement

  So I'll say it first: I made engagement a real part of the business a year ago—weekly studio updates, monthly challenges, a private chat—and now it's the thing I'm most embarrassed about. One-to-one music coaching…

  Ask & SolveKristine Santos46d ago

• Should association membership be free to grow, or paid to stay serious?

  Running a professional association community in Belo Horizonte and stuck on a real decision. We have 340 paying members at R$39/month. Board wants to open a free tier to grow the top of funnel. My gut says free members…

  Ask & SolveLucas Silva46d ago

• Renewals dropped to 61% and I don’t know what members actually value

  I run a group programme for a professional association in Belo Horizonte. Renewals are 61% this year, down from 74% two years ago. I added monthly workshops, a resource library, a WhatsApp group. None of it moved…

  Ask & SolveLucas Silva36d ago