How do I raise prices without losing the clients I have?

Question

I coach nutrition one-to-one, mostly on retainer. Two clients renewed this month without blinking. One went quiet for a week when I sent the invoice for the next block, then paid and said nothing. I want to move from 1,800 AED to 2,400 for new clients. Not existing ones. But I am the only person I know in Dubai doing this who will talk about numbers, so I am asking here instead of asking them. Is a price change something you tell people about, or just quietly apply to the next intake?

Rafael Oliveira · Accepted Answer

New clients only. Don't announce it. My newsletter price went from 49 to 79 reais with zero post about it, just a new checkout link. Nobody who was already paying noticed or minded. The ones who would have minded were not renewing anyway.

Rawiri Kahu · Answer

Test it on the next three inquiries before you touch anyone existing. If all three say yes at 2,400, you were undercharging. If two say yes and one goes quiet, you are roughly priced. One data point is not a price, it is a mood.

Eva Smit · Answer

Just raise them. People pay for transformation, not hours.

Paolo Cruz · Answer

Tell existing clients thirty days ahead. In writing. I lost a retainer by springing it on a renewal date and the referral dried up with it.

Kofi Darko · Answer

I did the same quietly for my course cohort. Raised the tier that includes calls, kept the cheaper one. Most people took the cheaper one and completion actually went up because they were not resenting the price.

Finn B. Marsters · Answer

This is exactly the pricing knot I untangle in my 6-week programme. We map your offer to what the market will bear, and you leave with a number you can say out loud. Worth a look before you send that invoice.

How do I raise prices without losing the clients I have?

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