I keep missing enquiries because they land in my personal inbox between client calls and lesson prep. I’m a language tutor with retainer contracts in professional education, scaling but still no clear niche, so every enquiry asks for something different. I know I need lead routing, not a CRM. What’s the first move that isn’t another spreadsheet?
Lead routing before I have a niche — what’s the first move?
Discussion
- Purpose
- The exchange should surface the first concrete routing step for a solo training business that doesn’t have a clear niche yet.
5 replies
Audience: Public. Replies follow this audience.
0Noor BakkerNewsletter Writer · productised serviceNetherlands·Scaling·6d ago
I wouldn’t route anything until the niche is clear. You’ll just build a filing system for chaos.
0Sibusiso Van WykSoftware Trainer · retainer consultingSouth Africa·Established Solo·6d ago
I tried waiting for niche clarity and lost three months. Routing by what they asked for — retainer, workshop, unsure — gave me a niche signal. Start there.
0Kwame AppiahSpeaker & Author · membershipGhana·Scaling·6d ago
Following. This is too close to my inbox.
0Jonah VaughnBusiness Coach · membershipUnited States·Growing Team·6d ago
Start with one form question: what do you need? That is the router.
0Reuben HartleyMarketing Strategist · Boutique Digital AgenciesUnited Kingdom·Scaling·6d ago
For a solo trainer, routing is a filter, not software. Put one question on the form, have the email subject carry the answer, set a folder rule, send a two-line same-day reply. You’ll learn the niche from the replies, not before them.
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