I run a paid wellness newsletter, about 600 subscribers at $12 a month. Team of three now. We added a private community last year and I want to charge more for it. But our completion rate on the weekly challenges is around 30%. Feels wrong to ask for more money when people aren't finishing what they already pay for. Did I cause this by keeping it too cheap? Or is completion a separate problem? Not sure which one to fix first.
Solved
Should I raise prices even though completion is low?
What a useful answer should help achieve
A clear decision on whether to fix completion before raising prices, or to raise prices while fixing completion.
Already tried
I surveyed subscribers and most said they wanted more structure and accountability, so I added weekly check-ins and a community space.
Constraints and unknowns
The team is already stretched and I can't add more without hiring, which I can't afford until prices go up.
Wellness Coach · paid newsletter · Growing Team · This snapshot stays with the question when the author updates their profile.4 replies
Audience: Public. Replies follow this audience.
Accepted answer
0Bianca CruzCourse Creator · retainer consultingPhilippines·Scaling·6d ago
Completion and price are different levers. Raise the price for the community tier only. Keep the newsletter where it is. Then measure if the people who pay more complete more. If they do, price was filtering for commitment. If they don't, you've learned completion is a design problem, not a pricing one.
Why the asker chose this: This is the one I am acting on — thank you.
0Ana RodriguesCopywriter · retainer consultingBrazil·Early Revenue·6d ago
Before anyone answers — when you say completion is 30 percent, is that 30 percent of people who open the email, or 30 percent of your whole list? And are those the same people who've been subscribed the longest? I ask because I have maybe eleven clients and I've learned that a low completion number on a small group can mean almost nothing. If your most engaged people are finishing, the number might just reflect a long tail who never intended to do the work. But if even your core readers are dropping off, that's a different problem. Can you split it? Because the advice flips depending on what that 30 percent actually is.
0Folake AgbajeHR Consultant · group programmeNigeria·Established Solo·6d ago
Low completion isn't a price problem. It's a promise problem. You're probably selling access, not an outcome. Charge more and promise the outcome. Watch what happens.
0
Building a business around what you know?
The Network is free to join. Ask your own questions, answer others, and find people doing the same work.
See the Network