From Employee to Expert Business — live clinic
A working session for anyone still employed full-time who is trying to turn deep expertise into something clients pay for directly. I left a salary for this and it took two years longer than I told…
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479 matching conversations. Examples and editorial contributions are labeled. Avatars are illustrative.
A working session for anyone still employed full-time who is trying to turn deep expertise into something clients pay for directly. I left a salary for this and it took two years longer than I told…
Two of my last three speaking gigs came with a sponsor attached, and both times the money showed up late enough that I was covering flights on my own card. I keep saying yes because it fills the ca…
For six weeks I'd been sending my full consulting playbook free to a list of 400 HR directors. Open rate was fine, signups for the paid tier almost zero. So this month I cut the public version to t…
I've got paying clients and a waiting list I can't serve, which is a good problem I'm tired of pretending is good. What's actually stopping me is onboarding — every new client gets a bespoke 90-min…
This is for coaches and consultants who set their own prices and then quietly dread sending the invoice. We'll look at what your offer actually costs you to deliver, what a repeat client is worth, …
I've been tracking everything in my head for months and it finally cost me — I missed that my retainer clients were quietly eating my whole Tuesday. I want one place I actually look at, not a dashb…
I run a membership for music teachers wanting to teach online. My problem isn't content; it's that manual onboarding eats the time I'd use to find new people. I've been testing a $49 two-week 'star…
I've been running the same membership for three years. Revenue is fine, but it leans on one offer and one audience that keeps saying they want more. So I'm building a second offer in public. I'll p…
I've run sponsorship and ads for years, and last year I finally built a course out of it. Not a big launch, just something I could sell repeatedly without rebuilding it every time. This session is …
I've been running a weekly podcast for about eight months and it's finally bringing in steady listeners, but the jump to paid membership is where I keep stalling. I don't want to throw a paywall on…
Churn answers keep pointing at the same gap: a new reader can't see what they're buying. I asked my list what evidence they'd want before paying, and 20 of them replied. I built the ugly version of…
I've spent the last two years selling funnel work to agencies and never once documenting my own. Figured that was convenient — no record means no proof when the numbers don't move. So this is the l…