It works when there is ongoing work, and fails when there is only ongoing availability. A retainer for "access to me" quietly becomes a subscription the client cannot justify at renewal, because th…
Automate the things that are the same every time and that you resent doing. Keep the things that are the reason they chose you. Reasonable to automate: the recording and notes going somewhere finda…
Both work. They fail differently, and that is the part worth knowing before you choose. Cohorts produce better outcomes and better testimonials, because a deadline and a group create accountability…
Not the advice version — the real version. Almost nobody's first ten come from content, ads or a funnel. They come from people who already knew the person could do the work: former colleagues, form…
This comes up more than anything else, so here is a starting frame rather than a number. Hourly pricing caps you at your calendar and makes the client buy time, which is the one thing neither of yo…