Upsells That Don't Eat Your Only Scarce Resource
A session for solo videographers and boutique agency owners who have clients willing to spend more but no hours left to deliver it. I'm going to walk through what I've tested on pricing, packaging,…
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A session for solo videographers and boutique agency owners who have clients willing to spend more but no hours left to deliver it. I'm going to walk through what I've tested on pricing, packaging,…
I've been running on monthly retainers for three years and I'm at capacity but not profitable. Considering switching to fixed-scope projects so I can actually control my hours. Before I restructure…
I've been running a free design newsletter for two years. Last month I added a paid tier (£8/month) with two extra posts: a deep dive and a template. I announced it three times—in the newsletter, o…
I'm starting this because my audience follows me for a reason I never monetised. They'll read anything I write about how I got sponsorships. They just won't hire me to do it. So the second offer is…
A working session for people who've stopped being the one who does everything and now have to trust someone else's read on the market. We'll go through what to actually verify before you delegate a…
Half my cohort renews, half drifts off quietly. I have tried reminder emails and a bonus session, neither moved much. Before I rebuild the whole back end I want to know what is doing the work for o…
I'm testing whether shortening my payment terms from 14 to 9 days for new enquiries will increase the number of deposits I collect. I've been drowning in 'I'll pay after the shoot' and I think clea…
I keep telling sponsors they can leave whenever they want, which is honest and also bad for revenue. So I am writing down every cancellation for ninety days and seeing what the actual reasons are i…
A working session on upsells inside retainer consulting, for agency owners who already have clients on recurring fees and want more revenue from the ones they have. I'll walk through the three upse…
Three of my last five retainer clients dropped off between month three and five. No complaints, they just went quiet. I want to know if this is normal at my stage or if I'm losing them somewhere sp…
I counted what I actually open on a client day: calendar, invoicing, email, then four others I keep paying for out of habit. So for 30 days I'm running everything through just Gmail and Wave, and l…
I've run my coaching course live for three years and it works because I'm in the room. Self-paced is a different animal — the completion rates tell me that plainly. I'm rebuilding the delivery so i…