Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got my case studies, half got a note that t…
I'm sharing this because I need to separate pricing uncertainty from everything else. I have a few real customers and a lot of doubt, and I'd rather test my thinking out loud than keep guessing alo…
I run sponsorship and ads work for video, so most of my SEO is about being findable when a brand already knows they want video and is typing around it. I'll show you the exact pages and titles that…
I've been running sponsorships and display ads for a while now. The sponsorship months are great, then nothing for weeks. I'm trying to decide where to put my energy next.
I have been underpricing the newsletter sponsorship slots and I know it. So instead of guessing what the ceiling is, I am running a small test on the next five slots. Same audience, same format, ju…
I'm posting this because I coach people on the same leak I've lived with for two years. Selling is not my problem; finishing the sale is. The journal is how I stay accountable to the unglamorous pa…
A live session for established coaches who run a self-paced course and need a straight read on the numbers, not a lecture on tax law. Bring a real money question, a pricing decision, a margin that …
I mostly do one-off projects but two clients want me on retainer. I don't know if I should quote a flat monthly number or bill hours against a minimum each month. Trying to work out which one keeps…
I ran a 4-week experiment: one group call per week (90 min) instead of individual sessions for my two retainers. It freed 3 hours per week, but two of the four clients said they missed the personal…
I'm sharing this because I need to be honest about what's actually blocking me. I keep starting partnership conversations with consultants and HR people, then stall when I remember my delivery capa…
A working session on where AI actually earns its place in a client onboarding sequence — the bits that are genuinely repeatable and the bits you should never automate. Built for consultants and sma…
I'm testing whether cutting our weekly issue from long-form to a five-minute read actually pulls a new audience, or just annoys the people already paying. Split test starts next week, so I want to …