A working session for personal-brand coaches and educators who have an audience but not enough buyers. I will share the small tests I have actually run with paying clients, including the ones that …
A local business has offered to sponsor my group programme, and I'm weighing a flat fee against a revenue-share arrangement. I want to make sure I'm not leaving money on the table or overcomplicati…
My content converts fine when I write it. So I offloaded a full week to my two researchers to see if the drop was me being precious. It wasn't. CTR fell from 3.2% to 1.4% on the same list. Two of t…
I logged my week for the first time in months. The result was ugly but clarifying: 11 hours on manual onboarding for the next event alone. I keep telling myself I'll systemise once things slow down…
You've run the summits. You know the production, the sponsor conversations, the speaker wrangling. But when someone asks what you sell, you don't have a clean answer. In this session we'll work thr…
I design sponsorship and advertising (instructional design work) for professional trainers, mostly in the Netherlands. I currently do client intake and reporting manually and I'm scaling enough tha…
I've got three retainer clients and I was saying yes to every ad hoc session that came in, which meant prep bled into everything. For two weeks I blocked Tuesday and Thursday as delivery-only — no …
I sell sponsorship and ads for nonprofits running commercial education and community operations. The work converts, but every deal eats my week in revisions, reporting and chasing. I want to see wh…
I run a paid newsletter for digital product entrepreneurs and I'm testing paid channels for the first time, so most of what I have is what didn't work. I'll show the two tests that are still runnin…
I've run the same €19/month for two years and I'm finally testing a raise. Before I email anyone I want to know what people actually did, not what sounds clever.
Before I touch my rates I want to know if the missing thing is proof. So for the next six weeks I'm doing one written client story a week and putting it on the sales page, nothing else changed. If …
I run a small content strategy retainer business in Singapore. My problem isn't the work — it's that the people who'd hire me have never heard of me, and the few clients I have can't exactly be spl…