Testing one intake form instead of five tools
I counted the tools I use before a first session with a new student: Calendly, a Google Form, WhatsApp, a PDF invoice, and a spreadsheet. Five. I have replaced all of them for the next two weeks wi…
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I counted the tools I use before a first session with a new student: Calendly, a Google Form, WhatsApp, a PDF invoice, and a spreadsheet. Five. I have replaced all of them for the next two weeks wi…
My paid newsletter has been losing subscribers and I've been treating it like a content problem. But I've onboarded three associate coaches this year and I genuinely can't tell if people are leavin…
Most of you run your own editing, scripting, and uploads, so the time cost of ad sales is real. In this clinic I'll walk through the sponsor model I use for my language channel: what to charge, how…
I've been sending a weekly sponsorship-and-ads tip sheet to about 400 trainers for eight months, free. Three people have now asked if they can pay for it, which I did not expect. I don't know if th…
I removed myself from our business development calls for a month and handed the first-contact script to my associate for our membership offer. My goal was to free up my week, but I also wanted to s…
I'm documenting the partner push because I keep telling people it's building and I don't actually have numbers I trust. Two referral relationships are producing, the rest are vague. If I write it d…
I run a retainer consulting practice in Accra, currently early revenue, and I've been trying to work out whether my churn is real churn or just a small-sample illusion. This session is for consulta…
My content has been getting likes but not conversions, so I decided to test something different. I asked five past clients for one referral each. Got three names, but none have booked a call yet af…
I want to cut churn. Right now I'm trying to see if tool overload is part of the problem, so I'm testing a few things and logging what actually happens. I'm sharing because I have a few customers a…
Most people teaching a course build an audience on rented ground — a platform decides who sees them. This session is about the other thing: getting people onto a list or a space you actually contro…
I run sponsor placements around my consulting work, and batching is the only thing keeping my calendar sane. Trying to decide how far ahead to plan so I can pitch sponsors without overcommitting my…
Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got my case studies, half got a note that t…