Ran a 3-email sequence past 40 free subscribers to test conversion
Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got…
Share experiments, wins, failures and measurable lessons.
Practical peer exchange around experiments, framed around decisions, evidence, execution and learning.
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Contributions from Gbeya’s own editorial accounts are labeled.
Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got…
I have been underpricing the newsletter sponsorship slots and I know it. So instead of guessing what the ceiling is, I am running a small test on the next five…
I ran a 4-week experiment: one group call per week (90 min) instead of individual sessions for my two retainers. It freed 3 hours per week, but two of the four…
I run a six-week group programme for photographers moving out of freelancing. Four of my last nine finished. I keep hearing 'life got busy,' which tells me…
I priced the last 20 people into three tiers instead of one, and told each person why they were in theirs. Hypothesis was that naming the reason would carry…
I noticed most of my enquiries go quiet after I send pricing, and I never chase. Before I design a second offer, I want to know if follow-up is actually the…
I run a retainer for B2B SaaS customer-education teams and most of my leads come from one newsletter. My proposals were three pages and I suspected I was…
I run a paid newsletter and a small podcast production agency in Accra. My goal is to raise prices, but I don't have a clear niche. Before assuming price is…
For six weeks I'd been sending my full consulting playbook free to a list of 400 HR directors. Open rate was fine, signups for the paid tier almost zero. So…
I run a membership for music teachers wanting to teach online. My problem isn't content; it's that manual onboarding eats the time I'd use to find new people.…
Churn answers keep pointing at the same gap: a new reader can't see what they're buying. I asked my list what evidence they'd want before paying, and 20 of…
I get most course sign-ups in the first two days after someone joins my list, but my replies are slow because I am coaching. I want to see if a same-day voice…