Testing a deposit rule on new sponsorship enquiries
Ran a two-week test where every new sponsorship enquiry paid a 20% deposit before I sent the media kit. Nine enquiries, five deposits, four went quiet. Revenue…
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Ran a two-week test where every new sponsorship enquiry paid a 20% deposit before I sent the media kit. Nine enquiries, five deposits, four went quiet. Revenue…
My content converts fine when I write it. So I offloaded a full week to my two researchers to see if the drop was me being precious. It wasn't. CTR fell from…
I've got three retainer clients and I was saying yes to every ad hoc session that came in, which meant prep bled into everything. For two weeks I blocked…
Before I touch my rates I want to know if the missing thing is proof. So for the next six weeks I'm doing one written client story a week and putting it on the…
I run a paid newsletter for people running accelerators, and I keep circling the same problem: I can't tell who it's actually for. So this quarter I stopped…
I run a self-paced course and the community around it. I'm the only one answering questions, and it was eating my mornings. So for the last two weeks I stopped…
I read somewhere that morning sending beats evening, but my sample is 4 clients so far, so who knows. I'm splitting it: proposals out before 11 am versus after…
Two corporate academies book me by the cohort, and I had been quoting the same per-learner day rate for a year. I quoted 40% higher on the next two enquiries…
I run a paid newsletter for music teachers and my problem is follow-up, not signups. Before I change the whole onboarding, I want to isolate one variable: does…
I have been writing my paid newsletter for fourteen months and about 900 people open it every week, and maybe nine of them have ever paid me anything. So I…
My cash flow problem isn't demand, it's that everything lands in the same two weeks. I'm testing a paid discovery call for the course buyers so revenue spreads…
I kept saying I had no delivery capacity, but the real problem was I had no system for saying no. So I made a deal with three other freelance editors: we'd…