Publishing the conversion rework in public so I can't quietly shelve it
I've spent the last two years selling funnel work to agencies and never once documenting my own. Figured that was convenient — no record means no proof when…
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I've spent the last two years selling funnel work to agencies and never once documenting my own. Figured that was convenient — no record means no proof when…
I get most course sign-ups in the first two days after someone joins my list, but my replies are slow because I am coaching. I want to see if a same-day voice…
I keep circling the same exit. I know the price is too low, I know the delivery is worth more, and I still haven't asked anyone for proof they'd pay it. So I'm…
Ran a two-week test where every new sponsorship enquiry paid a 20% deposit before I sent the media kit. Nine enquiries, five deposits, four went quiet. Revenue…
I've been sitting on a pricing decision for months. I know my content converts, but I keep second-guessing the numbers. Time to stop thinking and start testing…
My content converts fine when I write it. So I offloaded a full week to my two researchers to see if the drop was me being precious. It wasn't. CTR fell from…
I logged my week for the first time in months. The result was ugly but clarifying: 11 hours on manual onboarding for the next event alone. I keep telling…
I've got three retainer clients and I was saying yes to every ad hoc session that came in, which meant prep bled into everything. For two weeks I blocked…
I sell sponsorship and ads for nonprofits running commercial education and community operations. The work converts, but every deal eats my week in revisions,…
Before I touch my rates I want to know if the missing thing is proof. So for the next six weeks I'm doing one written client story a week and putting it on the…
I run a small content strategy retainer business in Singapore. My problem isn't the work — it's that the people who'd hire me have never heard of me, and the…
I run a paid newsletter for people running accelerators, and I keep circling the same problem: I can't tell who it's actually for. So this quarter I stopped…