Retainers: what worked, what I got wrong
Started offerin retainers last yr because cash flow was wild and churn was killin me. Solution: 3-month floor, 2 calls a month, email access, €1,400/month. Sounds clean. What actually happened: two…
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Started offerin retainers last yr because cash flow was wild and churn was killin me. Solution: 3-month floor, 2 calls a month, email access, €1,400/month. Sounds clean. What actually happened: two…
Try 1: offered a 10-slot paid 60-minute niche audit to paid readers only. Five people bought, all wanting the same thing: to stop being a generalist. Made $1,250, but the calls ran 90 minutes each.…
I have been told for years that my work is undervalued. I held retainer pricing flat for two years while my hours filled up. I couldn't tell if I was raising prices or just proving I didn't believe…
Practical session for music teachers and small programme owners who want AI to handle admin, scheduling and follow-ups so they can focus on teaching and conversion. I will show what I have actually…
I run a group instructional design programme and I'm scaling. Buyers keep asking what my IP actually looks like before they commit. I don't have a case study yet, so I want to sell a small paid dia…
I'll say the uncomfortable part first: I've got plenty of leads. What I don't have is room to take them, and I've been telling myself that's a good problem. It isn't. I refer work out most weeks no…
I run a paid membership in Abu Dhabi, a couple hundred paying subscribers, and I'm fighting the tool sprawl more than the content. My decision: keep the full archive open to non-subscribers as a fu…
We run a membership community for a professional association. 1,800 paying members, mostly solo practitioners. Right now I'm doing the renewal cycle by hand: spreadsheet, personal emails, follow-up…
I keep saying I'll launch a second offer, but delivery on the first course still swallows my week. So instead of building it in private for three months, I'm doing a small beta with five people fro…
I've been running a one-to-one retainer practice for instructional design work for three years, and I want to stop trading hours for money. The honest problem is that I'm terrible at follow-up. I'l…
I run a retainer consulting newsletter business in Pune and have spent the last year automating my own onboarding, billing and client reporting. This session is for newsletter publishers and small …
I've got an audience that reads everything and buys nothing, so I'm testing whether the problem is the offer or where I put it. Two paid routes I can actually afford right now, and I'd rather learn…