My course page gets decent traffic but low sales, so I'm testing a $19 mini-course as a front-end offer to see if price is the blocker. It's early but I'm already second-guessing the discount. Anyo…
I've been struggling to convert my audience into a paid membership, so I tried something different. Sent a single email asking: 'What's the one thing you're stuck on right now?' No links, no pitch.…
A live session for consultants who keep hearing they should be on YouTube and don't have time for it. I'll show the format I settled on: one long video answering the question every client asks befo…
A working session for course creators and freelancers who have built an audience somewhere they do not control. We will look at what actually transfers — email, a site, a community — and what stays…
I raised the paid tier from €9 to €18 for new subscribers, kept existing ones grandfathered, and told nobody. Two months of data. Onboarding emails unchanged, so I could see whether the higher pric…
I keep going back and forth on this and my sample size is too small to trust. Everyone I ask has a different answer, so I want to see what this room actually does.
I run a self-paced course for personal brands in Singapore, a handful of paying customers, early revenue. Onboarding is still me copy-pasting everything by hand. I can only test one change at a tim…
Course sign-ups are strong but almost nobody converts to paid. I think the free stuff is doing the selling for me and I'm giving it away. Considering attaching a short paid intro module to every re…
I'm running a membership for ops managers in Canada and the audience is there but conversion is not. I've tested three different titles and a quiz funnel — quiz got the clicks, membership did not. …
I'm sharing this because I'm trying to turn what I do for clients into something I can sell without customising every single time. The hard part isn't the work. It's working out what to charge and …
I coach subject-matter experts who are trying to productise what they do, and the wall is almost always the same: you're skilled, but there's nothing a buyer can point at. For anyone selling expert…
I run trainings for engineering teams on strategic thinking. The content is strong — I'm a former strategy consultant. My clients love the workshops. But the sales process is killing me. I've been …