Onboarding: getting clients to actually finish it
Most of my onboarding completion problem turned out not to be the onboarding. It was that I was asking for everything up front and calling it momentum. I want to walk through what I changed, what i…
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Most of my onboarding completion problem turned out not to be the onboarding. It was that I was asking for everything up front and calling it momentum. I want to walk through what I changed, what i…
Ling runs a group programme for subject-matter experts in Singapore and is still at early revenue: a few paying customers, a lot of doubt. Since legal education always sits next to jurisdiction, sh…
I had 14 conversations with past clients about a second offer and got zero replies worth acting on. So I stopped asking and put a R$290 two-hour workshop on a landing page instead, sent it only to …
I need to stop confusing effort with evidence. My group programme keeps me busy but it is not converting, and I think I have been tweaking the wrong variable. I am starting a public journal so I ca…
I run a live clinic for people selling professional education products. Bring the thing you're about to build and we'll test whether anyone will pay for it first. No slides, just worked examples fr…
I've been running my paid newsletter for about a year and I keep getting two kinds of inbound: people who want to sponsor an issue, and people who want to 'partner' more deeply (co-branded content,…
Before I change anything about the format, I want to know if the drop-off is at the open or at the read. I'm splitting next month's four sends: two with the usual subject line style I write myself,…
I want a public log of how I'm trying to get to the bottom of churn before I change anything. I have a suspicion, but I'd rather test it than guess. This is my way of staying honest about what I ac…
A working session for coaches and course creators who have customers but no repeat revenue, and who are worried a membership will swallow the delivery time they don't have. I'll walk through the sm…
A sponsorship client just asked to run two clips from my course inside their paid campaign, on top of the sponsored slot they'd already booked. I don't have a rate for this and I'd rather set one n…
I counted the tools I use before a first session with a new student: Calendly, a Google Form, WhatsApp, a PDF invoice, and a spreadsheet. Five. I have replaced all of them for the next two weeks wi…
My paid newsletter has been losing subscribers and I've been treating it like a content problem. But I've onboarded three associate coaches this year and I genuinely can't tell if people are leavin…