Tracking churn and tool use for 3 months
I want to cut churn. Right now I'm trying to see if tool overload is part of the problem, so I'm testing a few things and logging what actually happens. I'm…
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I want to cut churn. Right now I'm trying to see if tool overload is part of the problem, so I'm testing a few things and logging what actually happens. I'm…
Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got…
I'm sharing this because I need to separate pricing uncertainty from everything else. I have a few real customers and a lot of doubt, and I'd rather test my…
I have been underpricing the newsletter sponsorship slots and I know it. So instead of guessing what the ceiling is, I am running a small test on the next five…
I'm posting this because I coach people on the same leak I've lived with for two years. Selling is not my problem; finishing the sale is. The journal is how I…
I ran a 4-week experiment: one group call per week (90 min) instead of individual sessions for my two retainers. It freed 3 hours per week, but two of the four…
I'm sharing this because I need to be honest about what's actually blocking me. I keep starting partnership conversations with consultants and HR people, then…
I run a six-week group programme for photographers moving out of freelancing. Four of my last nine finished. I keep hearing 'life got busy,' which tells me…
Freelance income keeps me busy but it's not a business, it's a queue. I'm moving to retainers so I can plan past next month. Logging it here because I'll…
I priced the last 20 people into three tiers instead of one, and told each person why they were in theirs. Hypothesis was that naming the reason would carry…
I'm sharing this because my cash flow swings wildly month to month and I think audience is the root of it. I've got a few real customers and a lot of doubt.…
I noticed most of my enquiries go quiet after I send pricing, and I never chase. Before I design a second offer, I want to know if follow-up is actually the…