Tracking every cancellation until churn stops being a guess
I keep telling sponsors they can leave whenever they want, which is honest and also bad for revenue. So I am writing down every cancellation for ninety days…
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I keep telling sponsors they can leave whenever they want, which is honest and also bad for revenue. So I am writing down every cancellation for ninety days…
I counted what I actually open on a client day: calendar, invoicing, email, then four others I keep paying for out of habit. So for 30 days I'm running…
I've run my coaching course live for three years and it works because I'm in the room. Self-paced is a different animal — the completion rates tell me that…
I had 14 conversations with past clients about a second offer and got zero replies worth acting on. So I stopped asking and put a R$290 two-hour workshop on a…
I need to stop confusing effort with evidence. My group programme keeps me busy but it is not converting, and I think I have been tweaking the wrong variable.…
Before I change anything about the format, I want to know if the drop-off is at the open or at the read. I'm splitting next month's four sends: two with the…
I want a public log of how I'm trying to get to the bottom of churn before I change anything. I have a suspicion, but I'd rather test it than guess. This is my…
I counted the tools I use before a first session with a new student: Calendly, a Google Form, WhatsApp, a PDF invoice, and a spreadsheet. Five. I have replaced…
My paid newsletter has been losing subscribers and I've been treating it like a content problem. But I've onboarded three associate coaches this year and I…
I removed myself from our business development calls for a month and handed the first-contact script to my associate for our membership offer. My goal was to…
I'm documenting the partner push because I keep telling people it's building and I don't actually have numbers I trust. Two referral relationships are…
My content has been getting likes but not conversions, so I decided to test something different. I asked five past clients for one referral each. Got three…