Week 1: I stopped chasing leads and made them come to me
I run a small group programme for data consultants and my follow-up is genuinely bad — I answer the first message fast and then vanish. So this month I'm…
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I run a small group programme for data consultants and my follow-up is genuinely bad — I answer the first message fast and then vanish. So this month I'm…
I ran one small experiment: pitching a fixed-scope compliance audit to my existing retainer clients instead of a full second retainer. I wanted to see if a…
My course page gets decent traffic but low sales, so I'm testing a $19 mini-course as a front-end offer to see if price is the blocker. It's early but I'm…
I've been struggling to convert my audience into a paid membership, so I tried something different. Sent a single email asking: 'What's the one thing you're…
I raised the paid tier from €9 to €18 for new subscribers, kept existing ones grandfathered, and told nobody. Two months of data. Onboarding emails unchanged,…
Before I change pricing or add content, I want to know if the churn is caused by delivery gaps. I am running a small experiment: one 15-minute call per month…
Hypothesis was that free calls attract tyre-kickers and I'd rather pre-qualify. Experiment: replace the usual free 20-min chat with a $49 paid diagnostic,…
We have an email list that opens, a lead magnet that gets downloaded, and two checkout fixes already shipped. Still flat. I don't have time for a dashboard—I…