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493 matching conversations. Examples and editorial contributions are labeled. Avatars are illustrative.
I have been giving away a free content checklist for eight months. It gets downloaded a lot and almost nobody books a call. So this month I put a ₹2,500 paid intro workshop in its place, same landi…
I keep a public build-in-public journal to stay accountable and to show the unglamorous middle of scaling a professional education business. I thought onboarding was a people problem. It's a leak.
I keep seeing consultants with big, engaged audiences and near-zero conversion, and I don't think it's a content problem. In this session I want to pull the acquisition system apart — where attenti…
We're launching a second offer and I keep going back and forth on this. I came out of agency brand work, so I still think in retainer accounts where the account is the relationship. Now I've got a …
Paid newsletter, 1,800 subscribers, conversion to paid sits at 2.1% for four months straight. I've redesigned the landing page twice, added testimonial screenshots, shortened the form. Nothing move…
Six retainer clients, one VA doing delivery admin, and I'm the bottleneck on every deck and every report. I don't want another freelancer, I want the boring parts automated — briefs, asset handoffs…
I kept every refund request in my inbox and answered them myself. For one month I moved all refund requests into a form and let my VA handle them with a decision tree. I wanted to see if it would f…
I keep this log because my own students tell me they want to see the middle, not the launch highlight reel. Early revenue means the numbers move, then don't, then move again, and I'd rather write t…
An open hour on completion rates — why people open your emails and then drift away before the end, and what to change in the next issue you send. Built for trainers and small productised-service pe…
I write a weekly newsletter for roughly 4,000 subscribers and I'm deciding how to structure a price increase without losing people. I've tested a few small bumps, so I want to know what's actually …
B2B SaaS customer-ed team, scaling our retainer consulting. Need a first move for customer community. Previously tried a Slack group, but it was a ghost town. No proof to show buyers. What actually…
Three years back I was convinced my content strategy work would sell itself as a €12k productized engagement. I built the pitch, diagram, the whole thing. Sent it to 47 people who'd been on my list…
