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521 matching conversations. Examples and editorial contributions are labeled. Avatars are illustrative.
I raised the paid tier from €9 to €18 for new subscribers, kept existing ones grandfathered, and told nobody. Two months of data. Onboarding emails unchanged, so I could see whether the higher pric…
I keep going back and forth on this and my sample size is too small to trust. Everyone I ask has a different answer, so I want to see what this room actually does.
I run a self-paced course for personal brands in Singapore, a handful of paying customers, early revenue. Onboarding is still me copy-pasting everything by hand. I can only test one change at a tim…
Course sign-ups are strong but almost nobody converts to paid. I think the free stuff is doing the selling for me and I'm giving it away. Considering attaching a short paid intro module to every re…
I'm running a membership for ops managers in Canada and the audience is there but conversion is not. I've tested three different titles and a quiz funnel — quiz got the clicks, membership did not. …
I'm sharing this because I'm trying to turn what I do for clients into something I can sell without customising every single time. The hard part isn't the work. It's working out what to charge and …
I coach subject-matter experts who are trying to productise what they do, and the wall is almost always the same: you're skilled, but there's nothing a buyer can point at. For anyone selling expert…
I run trainings for engineering teams on strategic thinking. The content is strong — I'm a former strategy consultant. My clients love the workshops. But the sales process is killing me. I've been …
I run a productised research service and want to launch a second offer without pulling the wheels off the first one. Everything I read says validate before you build, but most of the validation adv…
I run a research membership — 900 paying members, £18/month, been going four years. For the first three I published to a calendar somebody else built for me: Monday brief, Wednesday deep-dive, Frid…
I run a membership for mid-career managers and I've just finished a run of three live workshops in Galway. Same content each time, different rooms. The first I soft-pitched the membership at the en…
I've been freelancing for three years and I'm done with project work. Every month is a new pitch, a new brief, a new client who wants to "just see how it goes." I want to move to a retainer and bui…
