Post-event conversion: when do you push the offer?
I run a membership for mid-career managers and I've just finished a run of three live workshops in Galway. Same content each time, different rooms. The first I soft-pitched the membership at the en…
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I run a membership for mid-career managers and I've just finished a run of three live workshops in Galway. Same content each time, different rooms. The first I soft-pitched the membership at the en…
I've been freelancing for three years and I'm done with project work. Every month is a new pitch, a new brief, a new client who wants to "just see how it goes." I want to move to a retainer and bui…
I publish a paid membership out of Durban. 480 paying, all from cold social. It works until I skip two weeks of posting, then cancellations start. Those cancellations pay my rent so I cannot skip. …
Six clients in now, all referral, and every single one got a slightly different setup because I built it around them. My friend who does the same work says I'm insane, I should have one intake, one…
I've been telling clients to make their onboarding measurable for years, so I should probably do the same in public. My own funnel has been more gut feel than data. Time to fix that.
I'm documenting the process of turning one-to-one coaching into something that doesn't require me to be on a call to earn. Mostly to keep myself honest, partly because I know the follow-up is where…
A working session for portfolio operators who are juggling multiple brands and losing enquiries in the handoffs. We'll map how a lead moves from first touch to a named owner, then build a routing r…
By Camille Villanueva, Freelance Designer. A working clinic on the quiet leak I kept missing: the sell doesn't happen when the proposal lands, it happens in the second and third follow-up. Bring yo…
I run sponsorships and ads for creator-led businesses, and I keep hitting the same knot — a deal is 80% sold, then the scope creeps to close it. I want to separate the variables before I decide whe…
Before I change pricing or add content, I want to know if the churn is caused by delivery gaps. I am running a small experiment: one 15-minute call per month with each new member during their first…
I have six retainer clients, an ops person, and somehow I'm still the only one who knows what's happening across all of them. We tried a big CRM last year — my ops lead spent two weeks building it,…
I keep telling myself I’ll launch a second offer once the current retainer week calms down. It hasn’t calmed down in six months. I’m sharing this because I want to test whether the bottleneck is re…