I coach subject-matter experts who are trying to productise what they do, and the wall is almost always the same: you're skilled, but there's nothing a buyer can point at. For anyone selling expert…
I run trainings for engineering teams on strategic thinking. The content is strong — I'm a former strategy consultant. My clients love the workshops. But the sales process is killing me. I've been …
I run a productised research service and want to launch a second offer without pulling the wheels off the first one. Everything I read says validate before you build, but most of the validation adv…
I run a research membership — 900 paying members, £18/month, been going four years. For the first three I published to a calendar somebody else built for me: Monday brief, Wednesday deep-dive, Frid…
I run a membership for mid-career managers and I've just finished a run of three live workshops in Galway. Same content each time, different rooms. The first I soft-pitched the membership at the en…
I've been freelancing for three years and I'm done with project work. Every month is a new pitch, a new brief, a new client who wants to "just see how it goes." I want to move to a retainer and bui…
I publish a paid membership out of Durban. 480 paying, all from cold social. It works until I skip two weeks of posting, then cancellations start. Those cancellations pay my rent so I cannot skip. …
Six clients in now, all referral, and every single one got a slightly different setup because I built it around them. My friend who does the same work says I'm insane, I should have one intake, one…
I've been telling clients to make their onboarding measurable for years, so I should probably do the same in public. My own funnel has been more gut feel than data. Time to fix that.
I'm documenting the process of turning one-to-one coaching into something that doesn't require me to be on a call to earn. Mostly to keep myself honest, partly because I know the follow-up is where…
A working session for portfolio operators who are juggling multiple brands and losing enquiries in the handoffs. We'll map how a lead moves from first touch to a named owner, then build a routing r…
By Camille Villanueva, Freelance Designer. A working clinic on the quiet leak I kept missing: the sell doesn't happen when the proposal lands, it happens in the second and third follow-up. Bring yo…