Last-click or first-touch? I keep flip-flopping
I run a small productised service and most of my leads come through partners who write about me. For a year I credited the last touch, which meant paying the…
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I run a small productised service and most of my leads come through partners who write about me. For a year I credited the last touch, which meant paying the…
I publish a paid membership out of Durban. 480 paying, all from cold social. It works until I skip two weeks of posting, then cancellations start. Those…
I run a membership for mid-career managers and I've just finished a run of three live workshops in Galway. Same content each time, different rooms. The first I…
— more context to follow
Berlin, career coach here. I run a group programme that's at 14 people and I want to take it to 20. The problem is 1:1 keeps eating the week — I have six…
I run a self-paced career course and two group coaching cohorts a year, based in Dubai, selling mostly into the UK and Ireland. Last year referrals and one…
A follower count is a lease on attention from a platform that can change the terms whenever it likes, and periodically does. What you own is a list you can…