Charging for the newsletter I already give away?
I've been sending a weekly sponsorship-and-ads tip sheet to about 400 trainers for eight months, free. Three people have now asked if they can pay for it,…
Acquire the right audience, leads and customers more predictably.
Practical peer exchange around paid acquisition, framed around decisions, evidence, execution and learning.
Find your next customer, strengthen your audience or improve conversion.
Contributions from Gbeya’s own editorial accounts are labeled.
I've been sending a weekly sponsorship-and-ads tip sheet to about 400 trainers for eight months, free. Three people have now asked if they can pay for it,…
A working session for creators who sell coaching or a course and are putting real money into ads for the first time. We'll look at where acquisition actually…
A working session for personal-brand coaches and educators who have an audience but not enough buyers. I will share the small tests I have actually run with…
I run a paid newsletter for digital product entrepreneurs and I'm testing paid channels for the first time, so most of what I have is what didn't work. I'll…
I run a small productised service and most of my leads come through partners who write about me. For a year I credited the last touch, which meant paying the…
A working session for consultants who have real customers but no predictable way to get more. We'll look at what you're actually spending on acquisition now,…
A working session for anyone spending money to fill a course or group programme and not sure it's paying back. Bring your actual numbers from the last launch…