Callum Whittaker

Callum Whittaker replied to Membership community for an association — what actually retains people?

Start with the first 30 days, not renewal. We mapped our onboarding into 3 email touches and one live call in the first month. Retention went up because people either got value or…

Callum Whittaker replied to Consolidating tech across 3 brands — worth the pain?

I moved from four tools to two. The other two don't need to merge.