A perspective worth getting to know.
Network memberSubject-matter-experts · Utrecht, Netherlands
Executive Coach · paid newsletter
I'm sharing because the gap between doing the work and proving it is the thing that keeps tripping me up. As the newsletter product grows, I want to document the decisions and dead ends so I don't …
Three years back I was convinced my content strategy work would sell itself as a €12k productized engagement. I built the pitch, diagram, the whole thing. Sent it to 47 people who'd been on my list…
I coach subject-matter experts who are trying to productise what they do, and the wall is almost always the same: you're skilled, but there's nothing a buyer can point at. For anyone selling expert…
