Wambui: raising ad prices without losing clients
I run Mombasa Weekly, a free weekly paper plus the Instagram page that actually pays for it. I keep saying I'll raise rates next quarter. I'm sharing the build…
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I run Mombasa Weekly, a free weekly paper plus the Instagram page that actually pays for it. I keep saying I'll raise rates next quarter. I'm sharing the build…
I'm documenting how I'm trying to turn my consulting delivery into something repeatable, and pricing is the variable I keep circling. Sharing because I suspect…
I ran one small experiment: pitching a fixed-scope compliance audit to my existing retainer clients instead of a full second retainer. I wanted to see if a…
I've been running sponsorship and ads work for boutique digital agencies for a while now, and the one thing that keeps me up at night is that delivery still…
I'm sharing this because I need to turn my 1:1 coaching into a repeatable process, but I don't have proof it works yet. I'm hoping that by logging my steps,…
My course page gets decent traffic but low sales, so I'm testing a $19 mini-course as a front-end offer to see if price is the blocker. It's early but I'm…
I've been struggling to convert my audience into a paid membership, so I tried something different. Sent a single email asking: 'What's the one thing you're…
I raised the paid tier from €9 to €18 for new subscribers, kept existing ones grandfathered, and told nobody. Two months of data. Onboarding emails unchanged,…
I keep going back and forth on this and my sample size is too small to trust. Everyone I ask has a different answer, so I want to see what this room actually…
I'm sharing this because I'm trying to turn what I do for clients into something I can sell without customising every single time. The hard part isn't the…
I've been telling clients to make their onboarding measurable for years, so I should probably do the same in public. My own funnel has been more gut feel than…
I'm documenting the process of turning one-to-one coaching into something that doesn't require me to be on a call to earn. Mostly to keep myself honest, partly…