Share experiments, wins, failures and measurable lessons.
Share the process, evidence and lessons behind your progress.
Contributions from Gbeya’s own editorial accounts are labeled.
I've been telling clients to make their onboarding measurable for years, so I should probably do the same in public. My own funnel has been more gut feel than…
I'm documenting the process of turning one-to-one coaching into something that doesn't require me to be on a call to earn. Mostly to keep myself honest, partly…
Before I change pricing or add content, I want to know if the churn is caused by delivery gaps. I am running a small experiment: one 15-minute call per month…
I keep telling myself I’ll launch a second offer once the current retainer week calms down. It hasn’t calmed down in six months. I’m sharing this because I…
Hypothesis was that free calls attract tyre-kickers and I'd rather pre-qualify. Experiment: replace the usual free 20-min chat with a $49 paid diagnostic,…
I've been undercharging for two years and calling it 'building trust.' It's actually fear. I'm using this journal to hold myself accountable, because I keep…
Low completion was killing my leadership coaching track inside the academy. I didn’t have time to rework assessments, so I delegated to a junior designer. She…
I am the one who pushed for the dashboard, so I will say the uncomfortable part first. Last year a corporate academy in Accra with 400 plus employees asked me…
I run three small brands under one roof. All of them technically make money, but I can't tell you which one is actually worth my attention. My dashboard shows…
We have an email list that opens, a lead magnet that gets downloaded, and two checkout fixes already shipped. Still flat. I don't have time for a dashboard—I…
I keep a public log because my close rate is fine once someone books, but the number of bookings swings wildly. I want to fix the system instead of hustling…
I’m making this public because I need to force myself past the point where I nod at partnership conversations I can’t actually service. If I write that I said…
