experiments
60 discussions tagged experiments.
- Testing whether free samples convert or just entertain
I run a small online music theory membership for church keyboardists. I get decent engagement on free YouTube clips but almost nobody moves to the paid tier. Before I change anything else, I want to know if the free…
- Doubled the price on my paid newsletter and told nobody
I run a paid newsletter for legal professionals here in São Paulo. Two weeks ago I raised the monthly price from R$29 to R$59 and did not announce it, just changed the checkout page. I wanted to see if conversion rate…
Proof & Progress
Pedro Silva04h ago - Tested handing new member onboarding to a 6-min Loom instead of a live call
Most of my onboarding time goes into one 30-minute walkthrough call per new member, and I wanted to see if a recorded version could carry it. Recorded a single 6-minute Loom screen capture covering the member portal and…
- Tested handoff checkpoints in my course, completion fell
Handed my 6-week course to my assistant with a written handoff at each module. I wanted to see if better transitions lifted completion. Three weeks in, completion is at 38%, down from 44% when I was the one checking in.…
- Tested charging $25/month with my $297 course
I made a tiny membership tier for past clients — $25/month for a monthly ops review call and Slack access. Signed up 3 people in the first week, then nothing for two weeks. I think I priced it too low to be taken…
Proof & Progress
Chloé Beaulieu011h ago - Testing one productized design offer, one page, one price
I have four retainer clients and about nine tools doing overlapping jobs. For the next two weeks I am killing everything except contracts, invoicing and a single delivery board, and selling one fixed-scope brand…
Proof & Progress
Rashid Khalil013h ago - Split-tested my onboarding sequence against completion
I split my new subscribers into two groups. One got my usual welcome email, the other got a version with a hard ask in the subject line. I wanted to know if a concrete promise lifts completion, or if I've been solving…
Proof & Progress
Niamh Kelly015h ago - Testing a €600 price point for my new offer
I’d been stuck on whether to charge €300 or €600 for my new small-group program. So I wrote a simple landing page and sent it to my list: half saw €300, half saw €600. I got four sign-ups total. Three came from the €300…
Proof & Progress
Clara Schmidt018h ago - Testing whether proof-building blocks my 1:1 delivery
I've been circling the same wall for months: I know my coaching works, but I have nothing a buyer can hold. Before I redesign anything, I want to know which part is actually missing — the artifact, or the habit of…
Proof & Progress
Simone Tremblay020h ago - Cutting my tool stack from 11 to 5 for two weeks
I counted every tool I actually opened last month and it was 11. I'm cutting to 5 for two weeks and tracking whether admin time drops or I just rebuild the mess somewhere else.
Proof & Progress
Kwame Asante022h ago - Testing whether member stories beat my own posts
I run a paid WhatsApp community for small traders here in Kisumu, 34 paying members at KES 1,000 a month. My own posts about consistency and showing up get the most replies and almost no signups, so I want to know if…
- Killed the video modules, moved to WhatsApp voice notes
Ran the June cohort with one change: no video lessons, just a 3-minute voice note in the group at 6am and a single question to answer by 8pm. Completion went from 41% to 68%, but the people who finished also took longer…
- Tested raising prices 20% on repeat clients only
Ran a quiet test last month: quoted new work to existing clients at 20% above my usual day rate, no announcement, no new packaging. Half said yes without blinking, two went quiet, one asked if I'd changed something.…
- Tried a paid tier instead of discounting my 1:1s
For two months I had a waitlist for 1:1 and kept discounting it whenever someone hesitated. Decided to test the other direction: one $240/month small-group membership, six spots, no discounts, no first-month deals. Sold…
- Test: paid workshop for past clients only, no cold audience
Running a small experiment against my own bad habit. My theory is that my problem was never the offer, it was that I kept pitching it to people who had no reason to care yet. So for the next three weeks I'm doing one…
Proof & Progress
Cian Doyle01d ago - Paid tier launch for my design newsletter—did it move the needle?
I've been running a free design newsletter for two years. Last month I added a paid tier (£8/month) with two extra posts: a deep dive and a template. I announced it three times—in the newsletter, on Twitter, and in a…
Proof & Progress
Conor Doyle01d ago - Kicking off a 30-day lead experiment: 9-day invoice terms
I'm testing whether shortening my payment terms from 14 to 9 days for new enquiries will increase the number of deposits I collect. I've been drowning in 'I'll pay after the shoot' and I think clearer urgency might…
- Cutting from 6 tools to 2 for 30 days
I counted what I actually open on a client day: calendar, invoicing, email, then four others I keep paying for out of habit. So for 30 days I'm running everything through just Gmail and Wave, and logging every time I…
Proof & Progress
Kwame Asante01d ago - Testing a paid workshop instead of a second productised offer
I had 14 conversations with past clients about a second offer and got zero replies worth acting on. So I stopped asking and put a R$290 two-hour workshop on a landing page instead, sent it only to the 60 people who have…
- Testing who actually opens the paid newsletter
Before I change anything about the format, I want to know if the drop-off is at the open or at the read. I'm splitting next month's four sends: two with the usual subject line style I write myself, two written by my new…
Proof & Progress
Niamh Kelly02d ago - Testing one intake form instead of five tools
I counted the tools I use before a first session with a new student: Calendly, a Google Form, WhatsApp, a PDF invoice, and a spreadsheet. Five. I have replaced all of them for the next two weeks with one Google Form…
- Member experiment: The outreach opt-out I made them take
I removed myself from our business development calls for a month and handed the first-contact script to my associate for our membership offer. My goal was to free up my week, but I also wanted to see if the lack of a…
- Testing a referral ask to reach new coaching clients
My content has been getting likes but not conversions, so I decided to test something different. I asked five past clients for one referral each. Got three names, but none have booked a call yet after two weeks.
Proof & Progress
Njeri Kimani02d ago - Ran a 3-email sequence past 40 free subscribers to test conversion
Everyone says publish proof. I wanted to know whether the proof has to be mine or whether the publisher's reputation carries it. So I split my list: half got my case studies, half got a note that the paid tier is where…
- Testing a higher price on the next five newsletter spots
I have been underpricing the newsletter sponsorship slots and I know it. So instead of guessing what the ceiling is, I am running a small test on the next five slots. Same audience, same format, just a higher number and…
Proof & Progress
Ming A. Lim02d ago - Tested a group Q&A to free up delivery time for a second offer
I ran a 4-week experiment: one group call per week (90 min) instead of individual sessions for my two retainers. It freed 3 hours per week, but two of the four clients said they missed the personal focus. I'm calling it…
Proof & Progress
Eva Dekker02d ago - Running a 2-week test on why students drop before the end
I run a six-week group programme for photographers moving out of freelancing. Four of my last nine finished. I keep hearing 'life got busy,' which tells me nothing. For the next round I'm putting every check-in in a…
- Tested a 3-tier price move on the next 20 signups
I priced the last 20 people into three tiers instead of one, and told each person why they were in theirs. Hypothesis was that naming the reason would carry the increase. It carried for the top tier and lost me two…
Proof & Progress
Divya Menon02d ago - Testing a 48-hour follow-up nudge with my past coaching clients
I noticed most of my enquiries go quiet after I send pricing, and I never chase. Before I design a second offer, I want to know if follow-up is actually the leak. So I am running a small experiment: for the next 10…
Proof & Progress
Ming Teo02d ago - Cutting my proposal to one page to see if shorter closes faster
I run a retainer for B2B SaaS customer-education teams and most of my leads come from one newsletter. My proposals were three pages and I suspected I was losing people before the price even landed, so for six weeks I…
- Testing a 25% price rise on my paid newsletter
I run a paid newsletter and a small podcast production agency in Accra. My goal is to raise prices, but I don't have a clear niche. Before assuming price is the problem, I want to see if my existing subscribers will pay…
Proof & Progress
Nana Osei03d ago - I stopped giving away the whole newsletter
For six weeks I'd been sending my full consulting playbook free to a list of 400 HR directors. Open rate was fine, signups for the paid tier almost zero. So this month I cut the public version to the first two sections…
- Testing a paid cohort to reach new audiences outside my list
I run a membership for music teachers wanting to teach online. My problem isn't content; it's that manual onboarding eats the time I'd use to find new people. I've been testing a $49 two-week 'start your studio' cohort…
- Testing a proof page with 20 trialists before I build it
Churn answers keep pointing at the same gap: a new reader can't see what they're buying. I asked my list what evidence they'd want before paying, and 20 of them replied. I built the ugly version of that page last week…
Proof & Progress
Sneha Gupta03d ago - Testing a 48-hour reply window on new course leads
I get most course sign-ups in the first two days after someone joins my list, but my replies are slow because I am coaching. I want to see if a same-day voice note to every new lead changes how many actually start. I…
- Testing a deposit rule on new sponsorship enquiries
Ran a two-week test where every new sponsorship enquiry paid a 20% deposit before I sent the media kit. Nine enquiries, five deposits, four went quiet. Revenue per booking up, but total bookings down. Not sure yet if…
Proof & Progress
Aditya Gupta03d ago - I let my team plan next week's campaign. It didn't convert.
My content converts fine when I write it. So I offloaded a full week to my two researchers to see if the drop was me being precious. It wasn't. CTR fell from 3.2% to 1.4% on the same list. Two of the three pieces had no…
Proof & Progress
Kojo Mensah03d ago - Tried booking 2 delivery days a week with no calls on them
I've got three retainer clients and I was saying yes to every ad hoc session that came in, which meant prep bled into everything. For two weeks I blocked Tuesday and Thursday as delivery-only — no sales calls, no…
Proof & Progress
Nora Brennan03d ago - Testing whether proof, not price, is what stalls my signups
Before I touch my rates I want to know if the missing thing is proof. So for the next six weeks I'm doing one written client story a week and putting it on the sales page, nothing else changed. If price was never the…
Proof & Progress
Lars Mulder03d ago - Testing a second offer to coaches who already run cohorts
I run a paid newsletter for people running accelerators, and I keep circling the same problem: I can't tell who it's actually for. So this quarter I stopped guessing and ran a test. I put one landing page in front of…
Proof & Progress
Ling Lim03d ago - I tried batching my community replies for two weeks
I run a self-paced course and the community around it. I'm the only one answering questions, and it was eating my mornings. So for the last two weeks I stopped replying as they came in and batched everything into one…
- For the next 3 weeks I'm only sending proposals before 11am. Tracking close rate.
I read somewhere that morning sending beats evening, but my sample is 4 clients so far, so who knows. I'm splitting it: proposals out before 11 am versus after 5 pm, 12 in each group. I'll report back what actually…
Proof & Progress
Aditya Iyer04d ago - I raised my 1:1 academy rate 40% and held the slot open
Two corporate academies book me by the cohort, and I had been quoting the same per-learner day rate for a year. I quoted 40% higher on the next two enquiries and deliberately did not offer a discount when they went…
Proof & Progress
Huda Khalil04d ago - Testing a 24-hour follow-up text on newsletter signups
I run a paid newsletter for music teachers and my problem is follow-up, not signups. Before I change the whole onboarding, I want to isolate one variable: does a short personal text within 24 hours of a signup make…
- Testing a paid post as the newsletter's first ask
I have been writing my paid newsletter for fourteen months and about 900 people open it every week, and maybe nine of them have ever paid me anything. So I stopped guessing why and ran a proper test on the April cycle.…
- Testing a paid discovery call to smooth cash flow
My cash flow problem isn't demand, it's that everything lands in the same two weeks. I'm testing a paid discovery call for the course buyers so revenue spreads out and I stop giving away the diagnosis for free. Two…
Proof & Progress
Noor Farouk04d ago - I Tried a 6-Week Peer Referral Pact to Get Out of My Own Way
I kept saying I had no delivery capacity, but the real problem was I had no system for saying no. So I made a deal with three other freelance editors: we'd refer overflow to each other and cap each job at 10 hours. I…
Proof & Progress
Talia Kahu04d ago - Testing a free Friday audit for my list
My audience doesn't convert, so I'm not asking for money this time. I'm offering one free OBM operations audit each Friday, capped at one, to see if doing the work in public gets more replies than another launch email.
Proof & Progress
Theo King04d ago - Tested a two-week delivery buffer to save my Sundays
I publish a newsletter and run the member side myself, and delivery was quietly eating every weekend. So for six weeks I logged where the hours actually went, then let a part-time editor take layout and scheduling. Two…
Proof & Progress
Yaw Appiah04d ago - Tested a public price...
I tested publishing a single starting price on our site for two weeks. I thought it would filter leads. It did the opposite — fewer inquiries, but the calls were sharper. Still not sure if the drop is worth it.
- Named my floor price on sales calls — deposit rate dropped
I stopped customising every quote and put a single GHS number on my pricing page on Monday. It held on WhatsApp, but two of the three discovery calls that week never booked a follow-up. I am running it another two weeks…
Proof & Progress
Kwabena Osei05d ago - Tested publishing my prices
I was tired of replying to every DM asking 'how much?' so I taped my prices to the front page of my newsletter for one month. Six new people signed up. Two of them never replied to my welcome email. Felt exposed but…
Proof & Progress
Titilayo Udo05d ago - I asked dropouts why they stopped (small n)
Twelve of the twenty-six people who bought my course never finished module 3. I sent a short email asking what got in the way, and nine replied. Here's what I tried next.
Proof & Progress
Fleur Dekker05d ago - Test: cohort contract without calls
Our second offer is a 6-week feedback cohort, no live calls. Completion sits at 51% on the current one. I'm dropping calls and sending a 2-minute audio at the start of each week, plus a Tuesday text. Testing whether…
- Testing a paid lead magnet instead of free checklist
I have been giving away a free content checklist for eight months. It gets downloaded a lot and almost nobody books a call. So this month I put a ₹2,500 paid intro workshop in its place, same landing page, same traffic…
- I stopped handling refunds personally for 30 days
I kept every refund request in my inbox and answered them myself. For one month I moved all refund requests into a form and let my VA handle them with a decision tree. I wanted to see if it would free up time without…
- Testing a 48-hour follow-up rule on 6 proposals
I tracked every proposal I sent for a month. The pattern was ugly: follow-up happened when I remembered, which was usually day 9 or never. So September's experiment is blunt. Every proposal gets a follow-up at 48 hours,…
- Testing a 48-hour onboarding window to cut churn
Most of my churn happens in the first two weeks, and I have assumed it is because people get busy. Before I redesign anything, I want to separate two variables: whether the first session lands fast enough, or whether it…
- Testing a free 20-minute workshop as a doorway to the paid course
I get almost all my enrolment from people who already know me, so I'm trying a live session with no existing list. One question before I report back — would you count a signup who never shows as a lead, or only as a…
- Tested a paid mini-audit as a second offer for newsletter readers
Try 1: offered a 10-slot paid 60-minute niche audit to paid readers only. Five people bought, all wanting the same thing: to stop being a generalist. Made $1,250, but the calls ran 90 minutes each. Fine as money,…
Proof & Progress
Ling Lim05d ago
