Do you build proof before you need it, or after someone asks?
I've got fifteen years of work behind me and nothing a buyer can look at in thirty seconds. Every time I try to fix that, a client calls and the proof project…
Build and own an audience that can be reached and monetized.
Develop your message, test content and share what is resonating.
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I've got fifteen years of work behind me and nothing a buyer can look at in thirty seconds. Every time I try to fix that, a client calls and the proof project…
I run a copywriting and sponsorships practice for digital product entrepreneurs, mostly Singapore-based, early revenue. I am testing my own price increase this…
I keep getting asked to run workshops and I don't know what to charge. My old hourly rate feels wrong for something I've built once and can sell repeatedly,…
Members finish my courses at around 40%. I've rebuilt the onboarding twice, added reminder emails, still the same. I publish weekly on two platforms and own…
I've been coaching for six years and I'm finally at the point where I can't take everyone. So now I have to choose, and it feels awful. Two of my longest…
We're launching a second offer and I keep going back and forth on this. I came out of agency brand work, so I still think in retainer accounts where the…
An open hour on completion rates — why people open your emails and then drift away before the end, and what to change in the next issue you send. Built for…
I've turned down two sponsors this year and taken one I'm still not sure about. My list is small and engaged and I don't want to torch that, but I also can't…
I'm running a membership for ops managers in Canada and the audience is there but conversion is not. I've tested three different titles and a quiz funnel —…
I keep getting asked to do full brand packages for the price of a template. Thinking the AI part of my workflow is the reason clients think it should be…
We already tested two membership modules as public YouTube edits. Conversion didn't move and delivery slipped, because that week went to cutting instead of…
I’m a bit embarrassed to ask because the uploads are consistent and the email list is small but real. I’ve batched videos, made sponsor templates, sent a…