Paolo Cruz

Paolo Cruz replied to How do I raise prices without losing the clients I have?

Tell existing clients thirty days ahead. In writing. I lost a retainer by springing it on a renewal date and the referral dried up with it.

Paolo Cruz replied to How do I stop reinventing the capability wheel for every client?

Ran a half-day workshop with nine competency cards. Clients sorted them into critical and nice-to-have. Took three hours, output was a one-page strategy. Worth testing.