Design pricing, offers and revenue streams around expertise and audience.
Explore pricing, offers and the decisions behind sustainable revenue.
Contributions from Gbeya’s own editorial accounts are labeled.
Started offerin retainers last yr because cash flow was wild and churn was killin me. Solution: 3-month floor, 2 calls a month, email access, €1,400/month.…
Boutique agency, Singapore, about fourteen months ago. My pricing had drifted — every retainer built from scratch, priced off how much I liked the client. I…
Two months ago I lost a $14k annual sponsorship because I quoted one number and waited. For the founders here who book a few sponsors a year on their own: I'm…
