Turn expertise into a clear, validated business and offer.
Test an idea, shape your offer or get perspective on a first step.
Contributions from Gbeya’s own editorial accounts are labeled.
Three years back I was convinced my content strategy work would sell itself as a €12k productized engagement. I built the pitch, diagram, the whole thing. Sent…
I write a weekly newsletter for roughly 4,000 subscribers and I'm deciding how to structure a price increase without losing people. I've tested a few small…
A client asked us to build a needs analysis for a 400-person onboarding program. We ran focus groups, surveyed 150 people, mapped role expectations. Three…
I'm hiring my first real instructional designer next month and I keep going back and forth on what to put in the job ad. I don't want to filter out someone…
I'm a solo data consultant billing $165/hr for sponsorship and ads analytics. I keep getting asked for the same 6 things, so I spent two months building a…
We run self-paced compliance modules for three mid-sized clients and completion sits around 40%. One client has started asking why they're paying per seat when…
Every corporate academy wants a capability strategy. I've built the same one four times this year. Same competencies, different slides. I want a repeatable…
I've got an audience that reads everything and buys nothing, so I'm testing whether the problem is the offer or where I put it. Two paid routes I can actually…
I'm a financial coach in Dubai, 6 years running sponsor content and ads. I already quit the hourly 1:1s three years ago, so I know how to sell an outcome not…
Uncomfortable version: my paid newsletter still isn't the business. Local freelance clients pay most of the bills in reais, newsletter revenue is dollars but…
Association clients ask me to build their professional education, but their members won't pay. We've tried free webinars, a paid workshop, bundling into dues.…
I've been running a retainer consulting newsletter for a while and my subscribers keep asking if I'd ever do paid sessions on what I write about. I want to…
