Sponsorship vs ads vs something else for steadier cash?
I've been running sponsorships and display ads for a while now. The sponsorship months are great, then nothing for weeks. I'm trying to decide where to put my…
Design pricing, offers and revenue streams around expertise and audience.
Practical peer exchange around sponsorships, framed around decisions, evidence, execution and learning.
Explore pricing, offers and the decisions behind sustainable revenue.
Contributions from Gbeya’s own editorial accounts are labeled.
I've been running sponsorships and display ads for a while now. The sponsorship months are great, then nothing for weeks. I'm trying to decide where to put my…
Two of my last three speaking gigs came with a sponsor attached, and both times the money showed up late enough that I was covering flights on my own card. I…
A local business has offered to sponsor my group programme, and I'm weighing a flat fee against a revenue-share arrangement. I want to make sure I'm not…
I have two big lump-sum retainers that keep cash flow lumpy. Goal is productized expertise, but I don't want to lose the steady base. Trying to separate the…
I've been coaching 1:1 for a while and every client starts from zero with me on a call. My hours are the ceiling. Thinking about turning this into a fixed…
We’ve got the audience numbers and the ops are finally repeatable. But sponsors still get a custom deck every time, and I’ve already tried cutting our old ten…
I've spent eight months doing sponsor outreach by hand. Three tools, not one that syncs, and my response rate is miserable. I need to decide: keep it in-house,…
I run a weekly newsletter for East African founders and freelancers, around 4,200 subscribers. A few people have asked about sponsor slots. I've only done one…