Design pricing, offers and revenue streams around expertise and audience.
Explore pricing, offers and the decisions behind sustainable revenue.
Contributions from Gbeya’s own editorial accounts are labeled.
I have a free five-part email series that a lot of people finish, and I keep getting asked whether there's a paid version. I've been putting it off because I…
I run a data consultancy in Accra. Sponsorship is the cheap one I can quote and deliver fast; ads are where the margins are but a 3-month retainer could fall…
I run a self-paced language course from Edinburgh. I've got a handful of paying students and churn I can't predict, so cash flow swings month to month. I'll…
A working session on completion rates in 1:1 and small-group coaching, for anyone whose clients start strong and stall around week three. Bring a specific…
I'm a career coach in Chicago with a membership that has grown but leads are inconsistent. I want to productize my expertise but I keep going back and forth on…
I built my course straight out of the book and the conversion has been flat, so this is a working session, not a victory lap. If you're an author or educator…
Half my cohort renews, half drifts off quietly. I have tried reminder emails and a bonus session, neither moved much. Before I rebuild the whole back end I…
A working session for coaches and course creators who have customers but no repeat revenue, and who are worried a membership will swallow the delivery time…
A sponsorship client just asked to run two clips from my course inside their paid campaign, on top of the sponsored slot they'd already booked. I don't have a…
I've been running sponsorships and display ads for a while now. The sponsorship months are great, then nothing for weeks. I'm trying to decide where to put my…
I mostly do one-off projects but two clients want me on retainer. I don't know if I should quote a flat monthly number or bill hours against a minimum each…
I'm turning my instructional design work into a paid newsletter for professional trainers, and I want to put a short video series behind the paywall as the…
