Design pricing, offers and revenue streams around expertise and audience.
Explore pricing, offers and the decisions behind sustainable revenue.
Contributions from Gbeya’s own editorial accounts are labeled.
Two of my last three speaking gigs came with a sponsor attached, and both times the money showed up late enough that I was covering flights on my own card. I…
This is for coaches and consultants who set their own prices and then quietly dread sending the invoice. We'll look at what your offer actually costs you to…
I've run sponsorship and ads for years, and last year I finally built a course out of it. Not a big launch, just something I could sell repeatedly without…
I've been running a weekly podcast for about eight months and it's finally bringing in steady listeners, but the jump to paid membership is where I keep…
I run a small corporate academy and most of my sales happen in the follow-up, not the first call. I'm reworking my onboarding flow and can't decide where the…
A local business has offered to sponsor my group programme, and I'm weighing a flat fee against a revenue-share arrangement. I want to make sure I'm not…
You've run the summits. You know the production, the sponsor conversations, the speaker wrangling. But when someone asks what you sell, you don't have a clean…
I'm trying to move from one-off sponsorship and ad projects to retainers so income is steadier, but I keep going back and forth on how to charge. Before I pick…
Started offerin retainers last yr because cash flow was wild and churn was killin me. Solution: 3-month floor, 2 calls a month, email access, €1,400/month.…
I have two big lump-sum retainers that keep cash flow lumpy. Goal is productized expertise, but I don't want to lose the steady base. Trying to separate the…
I run a small paid newsletter and I've started taking on consulting work off the back of it. Two clients now want a monthly retainer instead of project fees,…
I'm running a working session on why course pages get traffic but not sales. Bring the actual emails and stats from one launch that underperformed and we'll…
