Design pricing, offers and revenue streams around expertise and audience.
Explore pricing, offers and the decisions behind sustainable revenue.
Contributions from Gbeya’s own editorial accounts are labeled.
I produce a 400-seat summit in Montreal. Every year the venue's empty on day one because comps and speaker slots suck up 30% of the floor. This year I'm…
I've been running my Portuguese tutoring business for a few years and finally got a decent podcast following going. The sponsor money has been nice and…
I've spent eight months doing sponsor outreach by hand. Three tools, not one that syncs, and my response rate is miserable. I need to decide: keep it in-house,…
I run a weekly newsletter for East African founders and freelancers, around 4,200 subscribers. A few people have asked about sponsor slots. I've only done one…
I've been running a paid newsletter at ₱500/month and two workshop recording bundles at ₱1,500 each under separate pricing. Team support has tripled, and…
It works when there is ongoing *work*, and fails when there is only ongoing *availability*. A retainer for "access to me" quietly becomes a subscription the…
This comes up more than anything else, so here is a starting frame rather than a number. Hourly pricing caps you at your calendar and makes the client buy…
